The purpose of this paper is to experimentally examine stakeholder punishments in response to poor CSR performance communicated through either internal or external channels. Across two experiments, we find that receiving negative CSR information communicated through internal channels (CSR reports) or external channels (news articles) causes individuals to punish a firm (less investment, lower employment interest, buy less, post negative comments on social media). Furthermore, we find sensitivity to a conflict of information from internal and external channels, which increased Calls to Action on social media. This is a concern for firms because such social media posts can elicit further punishments from stakeholders and inflict reputational costs on the firm. The findings of our studies suggest that firms should accurately report CSR performance, especially if external channels are likely to communicate negative CSR information regarding the firm because such conflicting information can elicit a strong online backlash.

本文的目的是通过实验检查利益相关者对通过内部或外部渠道传达的不良 CSR 绩效的惩罚。在两个实验中，我们发现接收通过内部渠道（CSR 报告）或外部渠道（新闻文章）传播的负面 CSR 信息会导致个人惩罚公司（减少投资、降低就业兴趣、减少购买、在社交媒体上发表负面评论） . 此外，我们发现对来自内部和外部渠道的信息冲突很敏感，这增加了社交媒体上的行动号召。这是公司的一个担忧，因为此类社交媒体帖子可能会引起利益相关者的进一步惩罚，并对公司造成声誉成本。我们的研究结果表明，公司应准确报告企业社会责任绩效，