Purpose

This research investigated the individual and combined effects of dynamic and operational capabilities on new product success using an improved measurement instrument.

Design/methodology/approach

The empirical data were collected from 872 manufacturing firms in Thailand via a questionnaire survey. Then data were analyzed by covariance-based structural equation modeling.

Findings

The improved measurement instrument provided good reliability and validity. Dynamic capabilities improved new product success through operational capabilities, which fully mediated this relationship. Dynamic capabilities negatively moderated the effect of operational capabilities on new product success.

Research limitations/implications

The empirical model derived from private manufacturing company data should be further tested in service industries, public firms and nonprofit organizations.

Practical implications

The research provided two implications: the complementarity between dynamic capabilities and operational capabilities and the measurement instruments and the industrial benchmarks.

Originality/value

This study contributes three new insights: firstly, the complementary role of dynamic capabilities and operational capabilities supporting new product success; secondly, the mediating role of operational capabilities and thirdly, the moderating role of dynamic capabilities in this relationship.

中文翻译：

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新产品开发中的动态能力——运营能力的作用

目的

这项研究使用改进的测量仪器调查了动态和操作能力对新产品成功的单独和综合影响。

设计/方法论/途径

实证数据是通过问卷调查从泰国 872 家制造企业收集的。然后通过基于协方差的结构方程模型对数据进行分析。

发现

改进后的测量仪器具有良好的信度和效度。动态能力通过运营能力提高了新产品的成功率，从而充分调节了这种关系。动态能力负面地调节了运营能力对新产品成功的影响。

研究局限性/影响

由私营制造公司数据得出的实证模型应在服务业、上市公司和非营利组织中进一步检验。

实际影响

该研究提供了两个启示：动态能力和作战能力以及测量仪器和工业基准之间的互补性。

原创性/价值

本研究提出了三个新见解：第一，动态能力和运营能力对新产品成功的互补作用；其次，运营能力的中介作用，第三，动态能力在这种关系中的调节作用。