Due to eroding business models, companies are seeking new growth opportunities. Business model innovation (BMI) can enable sustainable competitive advantage and future growth. Yet many companies are struggling to innovate their business models. Recent research reveals that collaboration concerning stakeholder integration and open business model innovation can foster BMI, but research has addressed both topics in isolation. By combining these topics, we establish business model co-innovation (BMCI) as a new perspective. Based on a longitudinal case study of an incumbent retailer and an incumbent electronics supplier, we investigate how both parties contribute to innovating the supplier’s business model. We document a BMCI process model highlighting the direct and indirect business model changes of the retailer and the supplier and we identify BMCI characteristics. We contribute to research with a new perspective on how partners co-innovate a business model.

由于商业模式受到侵蚀，企业正在寻求新的增长机会。商业模式创新（BMI）可以实现可持续的竞争优势和未来的增长。然而，许多公司正在努力创新其商业模式。最近的研究表明，有关利益相关者整合和开放式商业模式创新的合作可以促进 BMI，但研究单独讨论了这两个主题。通过结合这些主题，我们建立了商业模式共同创新（BMCI）作为一个新的视角。基于对现有零售商和现有电子产品供应商的纵向案例研究，我们调查了双方如何为供应商的商业模式创新做出贡献。我们记录了 BMCI 流程模型，强调零售商和供应商的直接和间接业务模式变化，并确定 BMCI 特征。我们以新的视角来研究合作伙伴如何共同创新商业模式。