The proposal presented here opens up the opportunity to discuss what attentive Barthesian eyes can tell us about this early twenty-first century. We discuss the following research question: If actors pay nothing to be on digital social networking sites, and if they are supposed to shape the digital environment, how do companies profit if such an assumed logic remains for them a subordinate place? The answer could not be more Barthesian. The culture of platforms, transformed into nature, mythifies digital life, pointing to the success of the capitalist Doxa: the internet is free and the users are the agents of the network, while in reality, platforms earn millions, and users are manipulated by dishonest product sales strategies and by the spread of fake news.

中文翻译：

---

关于两个当代神话的注释：免费互联网和数字社交网站上的用户活动

这里提出的建议提供了一个机会来讨论巴尔特式的眼睛可以告诉我们关于这个二十一世纪初的什么。我们讨论以下研究问题：如果参与者无需支付任何费用就可以进入数字社交网站，并且如果他们应该塑造数字环境，那么如果这种假设的逻辑对公司来说仍处于从属地位，那么公司如何获利？答案再恰当不过了。转化为自然的平台文化神话了数字生活，指向资本主义的成功多沙：互联网是免费的，用户是网络的代理人，而在现实中，平台赚取数百万美元，而用户则受到不诚实的产品销售策略和虚假新闻传播的操纵。