Purpose

Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain.

Design/methodology/approach

The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive months. To carry out the analyses, IBM SPSS and JASP software were used.

Findings

The statistical procedures used allowed the verification of psychometric properties as well as adjustment indices and reliability measures. The analyses carried out retained 16 items and ensured grouping into four factors: wine storytelling, wine involvement, winescape and wine tasting excitement.

Originality/value

By providing this instrument, it will be possible to create a promising path of commercial knowledge. Its application will contribute to establishing a more accurate profile of wine tourists and, simultaneously, to adapting a sustainable tourist offer.

中文翻译：

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葡萄酒体验量表：验证西班牙葡萄酒游客的行为和动机

目的

了解与葡萄酒相关的情感、景观、参与和故事讲述的作用是理解葡萄酒旅游体验的基础。本研究的目的是分析西班牙葡萄酒体验量表的有效性和可靠性。

设计/方法论/途径

量表验证包括翻译、文化适应和有效性，来自 17 个西班牙酒庄的 250 名葡萄酒游客（45.6% 男性和 54.4% 女性）参与其中。数据是在连续三个月的不同日期收集的。为了进行分析，使用了 IBM SPSS 和 JASP 软件。

发现

使用的统计程序可以验证心理测量特性以及调整指数和可靠性措施。分析保留了 16 个项目，并确保分为四个因素：葡萄酒故事、葡萄酒参与、葡萄酒景观和品酒兴奋。

原创性/价值

通过提供这种工具，将有可能创造一条有前途的商业知识之路。其应用将有助于建立更准确的葡萄酒游客档案，同时适应可持续的旅游产品。