In the realm of the digital economy, platform-based Internet companies leverage characteristics such as “cross-side effects” and “emerging technologies” to gain a competitive edge. However, simultaneously, they encounter challenges linked to inadequate risk management and insufficient focus on social responsibility. However, the discussions surrounding these matters have primarily been confined to case studies, lacking a comprehensive understanding of the underlying mechanisms that give rise to social responsibility risks. This research addresses this gap by establishing a database of corporate social responsibility risks for Internet platform companies and employs a qualitative comparative analysis method to dissect these social responsibility risks. The study unveils that Internet platform companies can navigate low social responsibility risks through three distinct pathways: the “resource-experience combining type,” the “long-term shareholder-orientation type,” and the “novel innovative advantage type.” It delves into the questions of what Internet platform companies should do and how they should approach corporate social responsibility in varying contexts. Furthermore, it identifies novel strategies within the domain of platform organizations and the platform economy, thus expanding the conceptual framework of corporate social responsibility driving mechanisms. This research offers valuable guidance for government policy development directed at fostering the sustainable growth of Internet platforms. Additionally, it provides platform companies with insights into optimizing their approaches to manage social responsibility risks in alignment with their unique characteristics. Ultimately, it serves as a robust theoretical guide and practical illustration for addressing these pivotal issues.

在数字经济领域，平台型互联网企业利用“交叉效应”、“新兴技术”等特点来获得竞争优势。然而，与此同时，他们也面临着风险管理不足和对社会责任关注不够的挑战。但围绕这些问题的讨论主要局限于案例研究，缺乏对社会责任风险产生机制的全面认识。本研究通过建立互联网平台企业社会责任风险数据库来弥补这一差距，并采用定性比较分析方法来剖析这些社会责任风险。研究发现，互联网平台企业可以通过“资源经验结合型”、“长期股东导向型”和“新颖创新优势型”三种不同途径来应对低社会责任风险。它深入探讨了互联网平台公司应该做什么以及在不同背景下如何履行企业社会责任的问题。此外，它确定了平台组织和平台经济领域的新颖策略，从而扩展了企业社会责任驱动机制的概念框架。这项研究为旨在促进互联网平台可持续增长的政府政策制定提供了宝贵的指导。此外，它还为平台公司提供了优化其方法以根据其独特特征管理社会责任风险的见解。最终，它为解决这些关键问题提供了强有力的理论指导和实践说明。