Managing perishable products is a business challenge for today, especially for Micro, Small and Medium Enterprises (MSMEs). This challenge becomes increasingly higher with increasingly competitive business competition which causes perishable products to become increasingly diverse and of high quality. Even though MSMEs face problems related to business innovation, especially in perishable products. So MSMEs need a perishable product business strategy to increase competitive advantage. The main purpose of this article is to integrate the perishable supply chain model for micro, small and medium enterprises. So that the implementation of the perishable supply chain model can be carried out well. This research method used a qualitative approach by conducting in depth interviews with twelve owners of MSMEs. Validation of the data in this study is shown by observing selected informants for cross-checking and validating the data. The analysis technique in this study uses MAXQDA software. The results of this study are that integration of each existing business function in a model, namely a perishable food supply chain, is very much needed. Perishable food supply chain integration is based on the perishable supply chain process, cost strategy and environmental and product safety analysis. The perishable supply chain process consists of production, shipment, processing, shipment, storage, distribution and demand markets. From the results of the coding system, it is also known that the distribution factor makes the largest contribution to the success of implementing the perishable food supply chain model. This supply chain model for perishable food for MSMEs is in accordance with the second sustainable development goals (SDGs), where problems related to hunger, malnutrition, and food security can be overcome well if this model is implemented in MSMEs. This research is in accordance with the eighth SDGs, where the hope is that MSMEs can increase decent work and sustainable economic growth. For further research, there needs to be integrated cooperation between various parties using the quadruple helix principle. So that MSMEs with perishable businesses can increase their competitive advantage.

中文翻译：

---

易腐食品供应链模式整合：聚焦中小微企业

管理易腐烂的产品是当今的一项业务挑战，尤其是对于中小微企业（中小微企业）。随着商业竞争的日益激烈，导致易腐烂产品变得越来越多样化和高质量，这一挑战变得越来越严峻。尽管中小微企业面临着与业务创新相关的问题，特别是在易腐烂的产品方面。因此，中小微企业需要制定易腐产品业务战略来提高竞争优势。本文的主要目的是整合中小微企业的易腐供应链模型。从而使易腐供应链模式的实施能够得到很好的进行。该研究方法采用定性方法，对 12 名中小微企业所有者进行了深入访谈。本研究中数据的验证是通过观察选定的知情人进行交叉检查和验证数据来显示的。本研究中的分析技术使用MAXQDA软件。这项研究的结果是，非常需要将每个现有业务功能集成到一个模型中，即易腐食品供应链。易腐食品供应链整合基于易腐食品供应链流程、成本策略以及环境和产品安全分析。易腐烂供应链流程由生产、运输、加工、运输、储存、分销和需求市场组成。从编码系统的结果还可以看出，分配因子对易腐食品供应链模型的成功实施贡献最大。中小微企业易腐食品的供应链模型符合第二条可持续发展目标（可持续发展目标），如果这种模式在中小微企业中实施，则可以很好地克服与饥饿、营养不良和粮食安全有关的问题。这项研究符合第八个可持续发展目标，希望中小微企业能够增加体面工作和可持续经济增长。进一步的研究需要各方利用四螺旋原理进行综合合作。这样，拥有易腐烂业务的中小微企业就可以增加其竞争优势。