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#StillServing: Engaging younger veterans in continued service International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-04-14 Jennifer F. Rinella, Merritt Neil
This case study examines the Veterans of Foreign Wars (VFW) efforts over the past 3 years through #StillServing, a movement to highlight the stories and voices of veterans who continue to serve their communities in various ways, provide avenues for communities to coalesce around volunteerism, and attract younger generations for a wider range of engaged veterans. With an overarching goal to amplify
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Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-04-14 Luming Wang
Across three studies, this research elucidates how message frames—sharing versus donating—can affect consumers' private information disclosure for societal benefits through perceived sacrifice. This effect is moderated by perceived importance of the cause. First, we demonstrate that the sharing (donating) frame can generate more (less) private information disclosure for societal benefits. Second, we
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Better or different? Self-differentiating appeals interact with self-theories to predict volunteer intentions International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-04-16 William J. Montford, Rhiannon MacDonnell Mesler, Jennifer Chernishenko, R. Bret Leary
This research explores how charities can harness individuals' desire for self-enhancement in their advertisements to boost volunteerism. Two studies examine the effects of advertising which promote either horizontal differentiation (appeals to uniqueness, existing skills) or vertical differentiation (appeals to status, skill acquisition) and how these interact with consumers' self-theories (incremental—belief
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Streaming for good: Streamer-viewer interaction, beneficiary focus, and donation progress International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-04-08 Shaojung Sharon Wang
This study explores how perceived viewer–streamer interactions elicit various types of social support in charity streaming, based on parasocial interaction (PSI). It further integrates accountability and goal-setting theories to address the question of how the different types of beneficiary focus and levels of donation progress that are usually embedded in charity streaming settings harness PSI's effects
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Charitable versus commercial crowdfunding: Which is more successful on StartLab? International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-28 Mária Murray Svidroňová, Alena Kaščáková, Nikoleta Jakuš Muthová
Crowdfunding is currently one of the funding options for charitable non-profit projects created by non-governmental organizations (NGOs). This paper aims to analyse the charity projects created by NGOs and individuals on crowdfunding platforms and then compare them with commercial crowdfunding, emphasizing the success factors of charity campaigns. The data is from the crowdfunding portal StartLab from
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Why minors volunteer—A mixed-method study of motivational factors in underage Generation Z volunteers in Europe International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-28 Anna Hauser-Oppelmayer, Sanja Korac
Motivational factors in young volunteers are a long-standing research issue, but evidence on Generation Z, and particularly minor volunteers, is thin. Furthermore, most studies have been conducted in the Anglo-American context, even though motives have been shown to differ across countries. The present article explores motivational factors of young (underage) philanthropists belonging to Generation
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From diversity to pluralism: Is everyone included? International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-24 Maja Spanu, Laetitia Gill
The article discusses the growing recognition of the importance of diversity, equity and inclusion in the philanthropic sector internationally. It explores how diversity goes beyond being a simple ‘buzzword’ and instead reflects the complex demographics and social structures in society. The article emphasises the need for philanthropic organisations to adapt to the world's complexity and address power
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It is a match! How donors and nonprofit organizations come together on a matching donation platform International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-20 Philip Sander, Julia Zabel
Online donation platforms have grown increasingly established in the past two decades. Among substantial research into donation-based crowdfunding platforms in general, no studies address the intention to use matching donation platforms. The latter refers to a hypothetical product, not currently available on the market. It represents an extension of conventional donation platforms, aligning donors'
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Exploring the service learning program in the transition country context from the students' philanthropic behaviour vantage point: Case of Croatia International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-15 Ljiljana Najev Čačija, Marina Lovrinčević, Smiljana Pivčević
Service learning is gaining growing attention in the academic community worldwide largely due to the benefits related to distinctive service learning outcomes. Among the many valuable student-level outcomes, intention for future civic engagement through philanthropic behaviour is one of the most commonly investigated. This study provides an in-depth analysis of students' participation in service-learning
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A balanced crew: Why discussions about foundations' governance and leadership must not forget about the non-profits International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-15 Katy Adams
This response to Ahmad and von Schnurbein's article argues that strategies for strengthening grant-making foundations can be expanded through an examination of the relationship between foundations and non-profits, in particular the power balance between them. It offers a preliminary discussion of the consequences of an imbalance of power for both foundation and non-profit and the related role of communication
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How the emotions evoked by homeless pets induce online charitable giving International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-09 Anna Shepelenko, Pavel Shepelenko, Ksenia Panidi, Vladimir Kosonogov, Anna Shestakova
In this study, we investigated the relationship between emotions and charitable behavior in the context of pet charities. In particular, we examined the role of pet characteristics such as age, health status, signs of homelessness, and the animal being in the presence of a human as factors in a potential benefactors' emotional state (valence and arousal) that are associated with the willingness to
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Painting the town in SDGs colors. A citywide dissemination catalyzed by the organizational evolution in a large European philanthropic foundation. A case study on the Fondazione Compagnia di San Paolo of Turin International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-03-05 Renato Roda, Erika Aloi
The Fondazione Compagnia di San Paolo of Turin is not only one of the largest philanthropic institutions in Europe (the first in Italy and in the top 10 of the continent) but also one of the longest-lived. In its more than 450 years of history the Foundation has distinguished itself for its ability to deal with several moments of radical change (the progressive secularization, the development of a
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French grassroots volunteer organizations and prospective: Challenges and avenues for nonprofit research International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-02-28 Guillaume Plaisance
This article explores the importance of prospective for practitioners in the sector of grassroots volunteer organizations (GVOs, as associations). Prospective can be defined as an attitude of studying the future that must lead to action. In this, in times of crisis, prospective seems crucial and the GVOs' point of view can open a research agenda. The French case of GVOs deserves more attention because
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Lesbian, gay, and bisexual youth volunteering behaviors: Evidence from Northern Ireland International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-02-28 Joseph Charles Van Matre
Youth volunteering is associated with a host of individual benefits, in addition to the service provided to organizations and communities. However, little is known about the volunteering behaviors of lesbian, gay and bisexual (LGB) youth. This is a large and growing lacuna in the literature, as recent demographic surveys show that younger people are far more likely to identify as LGBTQ than those in
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A case study in leveraging strategic partnerships through trust-based philanthropy International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-02-23 Nora L. Jones, Andrew Epstein, Megan Bair-Merritt, Stacy Drury, Lindsay Farrington, Anabel Fernández, Julia M. Fleckman, Samantha Francois, Hannah Gilbert, Carey Howard, Anita Morris, Joanna Elkes Pierce, Mazvita Rankin, Kathleen Reeves, Andrew P. Steenhoff, Deborah James-Vance, Danielle Y. Scott
This practice note highlights a case study of leveraging strategic partnerships through trust-based philanthropy, a set of practices rooted in values, relationship building, mutual learning, and equity. It describes the motivations, planning, and execution of a symposium organized by, and held for, a Foundation and four of its grantees. The symposium led to the development of sustained pathways between
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Building boards into better coxswains through sensemaking International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-02-14 Rebecca Nesbit
This response to von Schnurbein and Ahmad's article delves deeper into the authors' recommendation that foundation boards focus on developing their sensemaking skills. This article discusses five practical suggestions for incorporating sensemaking activities into the work of the board. These recommendations include hiring a coach, including training in board meetings, evaluating the board's performance
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Aiding philanthropic venture capitalists investing in social enterprises: A multi-criteria decision-making approach International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-02-03 Negin Salimi, Gijs Robbert ten Have
Social enterprises have emerged as promising solutions for addressing environmental and societal challenges. To enhance their access to financial capital and align their business proposals with the preferences of impact investors, it is crucial to understand how Philanthropic venture capitalists (PhVCs) evaluate potential portfolio companies. This study introduces a framework to assist PhVCs in making
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Raising philanthropic children: Moving beyond virtuous philanthropy, towards transformative giving and empowered citizenship International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-24 Alison Body
This article seeks to explore how children and young people are socialised to give within a western democracy. Drawing on England as a case study example it tracks the political and pedagogical favouring of a virtues approach to teaching children about philanthropic giving, orientated around benevolence and individual character virtues. Whilst accepting virtues have an important role to play within
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Exploring the underpinnings of why millennials engage in charitable activities: Empirical evidence from Türkiye International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-17 Rıdvan Kocaman
Nonprofit organizations have long competed for limited funds due to the decrease in government funding and increased demand for social services. It is possible to meet this need by engaging millennials in charitable activities because of their power to achieve both growth and sustainability. However, they behave and communicate differently than other cohorts of individuals and thus nonprofits have
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Advancing arts philanthropy practices for well-being International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-04 Michela Addis, Andrea Rurale
Individual and collective well-being is a global priority. Arts philanthropy can play a significant role in enhancing well-being, both due to the direct impact of the arts on well-being and the contribution of philanthropy to the well-being of both donors and recipients. Despite this widely held belief, the current state of arts philanthropy highlights the need for advancements in its practices for
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A case study of charitable investment impact assessment International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-05 Kerstin B. Lynam, Howard L. Smith, Sarah M. Wolff, Neill F. Piland
The Pablove Foundation has been raising resources since 2008 to fight childhood cancer by investing in underfunded, cutting-edge pediatric cancer research, and a participatory arts program that improves the lives of children being treated for cancer. Given numerous challenges in determining investment impact, the Foundation created key metrics such as the quality of grant recipients' contributions
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Editorial: Systematic reviews within the remit of philanthropy and marketing International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-04 Jiahuan Lu, ChiaKo Hung
CONFLICT OF INTEREST STATEMENT The authors declare no conflicts of interest.
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Developing communication strategies to engage a new generation of donors: Fostering relationships between Gen Z and non-profit organizations International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2024-01-04 Kimberly A. Parker, Anne Amegbeha Amissah, Matthew Deffendall, Samantha N. Pfeiffer, Madison Adams, Christopher Clements, Sylvia Scheuer, Madison Guay, David Abney, Mark A. Ribott, Nadia Rahman
A current challenge for non-profit organizations (NPOs) is attracting and retaining a new generation of younger philanthropic donors. As such, this exploratory focus group study examined how donor-perceived barriers and motivators may inform NPOs' understanding of strategically approaching and motivating Generation Z (Gen Z; born 1996–2012) donations. More specifically, the findings revealed that the
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Museum experience and its impact on visitor reactions International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-12-11 Michela Addis, Valentina Copat, Cecilia Martorana
Designing engaging visitor experiences has become a paramount concern for museums; however, a comprehensive understanding of the impact of museum experiences on visitors' reactions remains incomplete. Our paper aims to assist museums in implementing more effective strategies. By examining three distinct characteristics of museum experiences—subjectivity, multidimensionality, and co-creation—we formulate
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Un(der)rated: Nonprofit leader gender and external accreditations of transparency International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-11-29 Young-joo Lee
The gender-ethics theory posits that female leaders' higher ethical standards contribute to an improved culture of transparency within an organization. This study examines if the positive implication of women's leadership for organizational transparency replicates in the context of an external accreditation of transparency, using the case of GuideStar's Seal of Transparency (SOT). Unlike what gender-ethic
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Implementing a campus food pantry in the US: Strategies for operations and marketing communications International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-11-27 Eric J. Hamerman, Chrissy M. Martins
About 10% of the US population faces food insecurity, defined as “limited or uncertain access to adequate food.” On college and university campuses, food insecurity among students is often reported as three times higher than the population at large. Food insecurity on campus has been shown to reduce academic performance, and by extension, student retention. In response to this issue, many colleges
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Searching for the North Star or how to navigate a boat with a fixed rudder through turbulent times International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-11-23 Sufina Ahmad, Georg von Schnurbein
This piece of work aims to connect the governance and leadership levels of foundations with the demand to respond to the societal poly-crisis. Challenges such as climate change, migration, demographic development and economic debts cannot be solved on the level of a single country and, thus, call for joint action. Given the inherent independence of foundations, an analysis of how foundations can strengthen
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Fighting for survival: Analyzing strategic trends in arts advocacy International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-10-29 Trevor Meagher, Karabi Bezboruah, Jiwon Suh
American arts organizations are locked in a continuous fight for their survival as a result of their demanding operational contexts. Virtually every arts organization engages in some form of formal or informal advocacy in order to raise public awareness and secure financial support or political goodwill. While there are almost as many different advocacy strategies as there are arts organizations, studies
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CDC Foundation COVID-19 emergency response programming: Evaluating the equitability and sustainability of emergency-response partnerships via survey International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-09-19 Hailey Bednar, Suzanne McMillan, Alannah Kittle, Alaina Whitton, Ramot Adeboyejo, Rachel Powell, Dorothy Evans, Turquoise Sidibe
The CDC Foundation plays a critical role in public health emergency response through its ability to quickly mobilize funding and support by establishing formal partnerships with grantees and providing rapid resources and technical assistance. Since the activation of the CDC Foundation's Emergency Response Fund for COVID-19 in January of 2020, the CDC Foundation has funded more than 400 projects addressing
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A typology of disintermediated giving and asking in the non-profit sector International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-09-09 Ian MacQuillin, Rita Kottasz, Juniper Locilento, Neil Gallaiford
Disintermediation is the ability to sell products and services directly to consumers without these having to pass or go through a ‘middleman’, such as travel agent or record company. With no product or service to sell to consumers, disintermediation in the non-profit sector has been conceived as the giving of money directly to beneficiaries/end users, without the need to go through a ‘middleman’ charity—in
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The power of climate labels the search for an optimal label design International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-09-04 Camilla Stephansen, Hakan Lane
The importance of finding new, innovative ways of reducing greenhouse gas emissions has received increased attention. Climate labels are a means for this, where the life cycle emissions of a product are often given in combination with an icon. This article surveys the phenomenon of climate labels while varying their design to prompt more sustainable food consumption. Recipe boxes were selected as an
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Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, well-being and flow experience International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-28 A. K. S. Suryavanshi, Sujo Thomas, Twinkle Trivedi, Ritesh Patel, Viral Bhatt
India has become one of the world's largest gaming destinations, and in the last few years, the rapid rise of online gaming has led to the domination of fantasy sports gaming platforms. Very little is understood about how users on fantasy sports gaming platforms perceive and approach giving and what essentially matters to users before selecting or engaging with such fantasy sports gaming platforms
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Philanthropy during COVID-19: Learnings and recommendations for philanthropic organizations navigating crisis International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-16 DeeAndria Hampton, Pamala Wiepking, Cassandra Chapman, Lucy Holmes McHugh, Daniel Arnesen, Cathie Carrigan, Galia Feit, Henrietta Grönlund, Steinunn Hrafnsdóttir, Natalya Ivanova, Hagai Katz, Sung-Ju Kim, Ómar H. Kristmundsson, Julia Litofcenko, Irina Mersianova, Michaela Neumayr, Anne Birgitta Pessi, Wendy Scaife, Karl Henrik Sivesind, Johan Vamstad, Yongzheng Yang
This practice paper articulates the key learnings for philanthropic organizations based on their experiences of the COVID-19 pandemic. Which actions can philanthropic organizations take to best support community needs during times of crisis? To answer this question, we synthesize information about how philanthropic organizations responded during the early COVID-19 crisis (spring―fall 2020) across 11
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Organizational citizenship behavior in civil society workplaces International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-10 Steven Langdon, Richard B. Fletcher, Stuart C. Carr
Organizational citizenship behavior is argued to be particularly important to civil society organizations (Akhtar, Hakeem, & Naeem, 2017). However, organizational citizenship behavior needs further theoretically driven research in the civil society sector, which is the overarching aim of this study which compared two competing models of organizational citizenship behavior within the New Zealand's civil
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A novel approach to legacy donations with long-term benefits supported by mathematical analysis International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-08 Daniel Solow, Robin Symes, Natalie Webb
A novel approach to legacy donations, called the “Master Fund Strategy,” is proposed. Potential long-term financial benefits for both donor and nonprofit organizations (NPOs) when compared to a “Traditional Fund Strategy” are established through mathematical analysis and computer simulations, providing nonprofit marketing and fundraising professionals an alternative way to lock in bequest funding.
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Journal hijacking: Journal of Philanthropy and Marketing as a victim and the impacts International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-04 Salim Moussa
CONFLICT OF INTEREST STATEMENT The authors declare no conflicts of interest.
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Seeing is believing: A qualitative study examining how high and ultra-high-net-worth donors utilise evidence to inform their giving and the barriers to and facilitators of the use of evidence International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-01 Caroline Greenhalgh, Paul Montgomery
Whilst there is growing recognition across the non-profit literature, that the giving of resources ought to be informed by rigorous evidence, few studies to date have examined how high and ultra-high-net-worth donors use evidence to inform their philanthropy, the type and quality of the evidence they utilise, and how they measure the performance of the charities they support. The primary objective
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Engaging a new generation of donors: A relationship management theory approach to communication between nonprofits and millennials International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-08-01 Kimberly A. Parker, Sarah A. Geegan, Samantha N. Pfeiffer, Ansley M. George, Danielle E. Jaffe, Adriane Grumbein, Sylvia Scheuer, Allison D. Brown
Current evidence on philanthropic giving to nonprofit organizations (NPOs) suggests that NPOs are not successfully cultivating relationships with prospective donors in the millennial generation; this has negative implications for the organizations' future financial sustainability. The current investigation employed a framework grounded in relationship management theory to explore how NPOs can better
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Responsibilities to the story, campaign(er), and profession: Exploring important considerations shaping Canadian print journalists' coverage of medical crowdfunding campaigns International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-07-25 Anika Vassell, Valorie A. Crooks, Jeremy Snyder
Medical crowdfunding is growing in popularity in a number of countries, including Canada. In the crowdfunding context people write and share their own stories. This activity also intersects with conventional news media practices when journalists prepare stories about these campaigns. This intersection raises the question of what are print journalists' responsibilities towards covering human interest
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Does the intention to purchase cause-related products compared to charity donations indicate higher morality? International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-07-18 Karina Adomaviciute, Sigitas Urbonavicius
The growing competition among charity organizations provides individuals with a wide selection of ways how to support specific social causes. Donations to charity and purchase of cause-related products are two forms of pro-social behaviors that receive the most attention from researchers and practitioners. Though their aim (to help others) and many characteristics of campaigns are similar, usually
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Testing how information about cost-effectiveness, cause preferences, and geographic preferences interact to affect philanthropic giving International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-07-10 Gabel Taggart, Kathryn E. Cooper
The broad instrumental philanthropy movement advocates for considerations of cost-effective impact in donation decisions. Within that broader movement, the effective altruism movement goes as far as to advocate for cause neutrality and geographic neutrality when prioritizing cost-effectiveness in charity. We present a survey experiment that examined how information about cost-effectiveness, cause area
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Evaluation in nonprofit organizations: A defense of perception as a managerial and scientific tool International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-06-29 Guillaume Plaisance
Nonprofit organizations (NPOs) are subject to multiple pressures from their stakeholders. Stakeholders are at the same time the target of the organization's mission, the evaluators, the providers of resources and the demanders. This article is an essay that defends reciprocal perception as a managerial tool. The proposed intellectual path leads to the revalorization of stakeholder perception as a very
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Teaching student philanthropy—Possibilities for practice within the UK higher education sector International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-06-10 Alison Body, Emily Lau
This practice paper reflects on lessons learnt from an undergraduate philanthropy module introduced across different programmes within the division for the Study of Law, Society, and Social Justice at the University of Kent, United Kingdom. The module applies service-learning and experiential learning pedagogy to ensure students critically engage with community and societal issues; recognise themselves
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Exploring fundraising executives' careers in arts and culture: The role of tenure and career switching International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-06-07 Marta Massi, Piergiacomo Mion Dalle Carbonare, Marek Prokupek, Alex Turrini
Fundraisers play a crucial role in helping arts and culture organizations obtain the financial resources they need to carry out their missions and support their causes. However, research on fundraisers' careers is still in its infancy. As the profession gains importance, understanding the main motivating factors of fundraisers' career paths is key. This study investigates the effects of three variables
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A novel approach to legacy donations with long-term benefits supported by numerical illustrations International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-06-04 Daniel Solow, Natalie Webb, Robin Symes
Philanthropic donors face challenges in matching the causes to which they donate, the time horizon—and thus impact—of their donations, and the charitable vehicles they choose for making contributions. Wealthier donors may elect to create their own foundations and customize their charitable support. Less wealthy donors have limited choices: they may contribute to a nonprofit's current operations or
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A social capital approach of market orientation in public non-profit organizations: The case of blood transfusion centers in Spain International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-05-16 María de la Cruz Déniz-Déniz, Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, Lorena Robaina-Calderín
In order to identify the determinants of market (donor) orientation in blood transfusion centers and services (BTCS), this study seeks to analyze whether connectedness and interpersonal trust represent a fundamental basis for interfunctional coordination that leads to market (donor) orientation. An empirical study was carried out with 147 participants from 14 Spanish BTCS. The measurement scales were
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The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations: A systematic literature review International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-05-02 Alex Bizzarri, Silvio Cardinali
The topic of fundraising is garnering increased attention from nonprofit practitioners due to the worldwide growth of the nonprofit sector and the subsequent competition for private funds. Despite this surge, academic literature on fundraising and bequest fundraising, in particular, has remained mainly limited to narrow aspects of the discipline. Based on a systematic review of literature published
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Maximizing value in healthcare partnerships: A case examining an inter-organizational relationship in the public and non-profit sectors International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-04-27 Joan Carlini, Kim Lehman, Maria Dharmesti, Kathy Knox
Healthcare organizations around the world are striving to find the right balance between using their resources effectively and providing personalized care to patients. Health care is shifting from a reactive, towards a more person-centric approach to improve health outcomes. To achieve quality improvements and efficiencies, health care organizations are forming inter-organizational relationships. Despite
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What is the relationship between philanthropy, materiality and public space? International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-04-25 Siobhan Daly
This article explores the dynamic between public space and material representations of philanthropy. It adapts the conception of public space in terms of layers: physical, code and content (Lessig, 2001; Németh, 2012). The article discusses physical forms of philanthropy and the codified norms, processes and relationships in material representations of philanthropy (code). To this end, part one examines
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Four lessons learned: Employees' perceptions of fundraising via reward-based crowdfunding International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-04-25 Claire van Teunenbroek, Rosa Smits
An innovative way to support cultural institutions is through reward-based crowdfunding, an online funding mechanism for a specific project, which offers donors a reward for their donation. We explored employees' perceptions of crowdfunding and focused on the question: “How do employees of cultural institutions running a crowdfunding campaign perceive the use of crowdfunding to collect funds?” To answer
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The people behind the scenes: Episodic volunteering at fundraising events International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-04-23 Ram Cnaan, Daniel Choi, Chulhee Kang, Jihyeon Song, Michal Almog-Bar, Georg von Schnurbein
Nonprofit organizations (NPOs) have become increasingly dependent on episodic volunteers (EVs), those that would help carry out an event with little training and expectation to commit to future events. Despite its importance to the survival of NPOs, the use of EVs with respect to fundraising has received little research focus. Furthermore, none of the existing studies identified examined how fundraising
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Examining the intersection of culture and stewardship: Assessing how the most visited art museums promote their philanthropic missions International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-03-29 Geah Pressgrove, Richard D. Waters, Adrienne Darrah, Cassandra Troy
This manuscript provides a foundation of information to provide a benchmark for further understanding how culture impacts the presentation of art museums' mission as well as cultivating relationship with its supporters. Using content analysis methodology, the research investigates how a random sampling of the globe's most visited art museums incorporate Kelly's (1998, 2001) stewardship dimensions into
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A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-03-28 Genevieve G. Shaker
As nonprofits increasingly rely on large contributions, skillful major gift fundraisers are more important than ever. In contrast to the vast research on donor motivations, there are few examinations of fundraisers or fundraising relationships. This study responds to nonprofits' interest in understanding beneficial fundraising strategies and to the lack of empirical literature with the question: From
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The contribution of crowdfunding for philanthropy: A systematic review and framework of donation and reward crowdfunding International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-03-13 Claire van Teunenbroek, Carolina Dalla Chiesa, Laura Hesse
Which novelties do donation- and reward-based crowdfunding bring to philanthropy? Scholars interested in crowdfunding contributed to developing empirical explanations on which features impact online giving. However, the focus on theory building is limited. We developed a theoretical framework by categorizing the empirical findings reported in 198 studies, which resulted in four crowdfunding features
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Sustainability motives, values and communication of slow fashion business owners International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-02-17 Lineta Ramonienė
Research on sustainable consumption is increasing however, it mostly focuses on commercial products. Fashion industry in general remains understudied especially small size business in sustainable fashion. Even this segment continues to be neglected in research, it creates a significant impact on sustainability. The study is carried in Lithuania. While sustainability is regarded as the business standard
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Cash may be king, but goods are queen: Marketing for noncash donations by nonprofit organizations International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-02-14 Brian Lee Johnson
To thrive and survive, nonprofit organizations should always seek new sources of donations. Although many of these entities are laser-focused on obtaining cash and other similar forms of funds from their donors, they should not forget the abundant donation type that is also available to them: noncash goods. The process of marketing to donors for these goods is unique compared to fundraising for cash
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Visualising Africa at diaspora expense? How and why humanitarian organisations ignore diaspora audiences in their ‘ethical’ communications International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-01-30 Edward Ademolu
Critical commentaries on visual constructions of distant suffering within humanitarian communication research have critiqued and problematised how International non-governmental organisations (INGOs) frame Black and Brown distant ‘Others.’ However, much focus has been on the implications of these mediated imageries for overseas communities, while African diaspora have received much less attention.
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Using trust-based philanthropy with community-based organizations during the COVID-19 pandemic International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-01-30 Rachel Powell, Dorothy Evans, Hailey Bednar, Brittany Oladipupo, Turquoise Sidibe
Community-based organizations (CBOs) fill a critical role in acting as public health partners and trusted resources for their communities, especially in an emergency. The CDC Foundation, an independent, nonprofit organization, used trust-based philanthropy to manage more than 110 COVID-19 grants focused on equitable vaccine information, outreach, and access. The CDC Foundation team uses a trust-based
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High art down net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-01-23 Yu Chen
This research aims to offer a new perspective of art philanthropy, different than the traditional one, that focuses on citizen's desire for and support to art as one of the most important, collective heritage of human society. It conceptually proposes the citizen arts philanthropy (CAP) system, as well as its application in the form of a digital platform. The research proposition is based on a cross-disciplinary
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A processing fluency perspective on overhead aversion: How much is too much? International Journal of Nonprofit and Voluntary Sector Marketing Pub Date : 2023-01-18 Anthony T. Allred, Clinton Amos
Overhead aversion has afflicted the nonprofit sector in recent decades. Yet, questions remain regarding how high is too high from a donor perspective and at what level overhead expenses just “feel right.” Using processing fluency as a theoretical foundation, the central purpose of this research was to investigate whether a nonprofit overhead ratio fluency level exists that significantly reduces both